Fabulous 2014 Fundraising Calendars for Child Cancer Foundation in Christchurch.

People LOVE Calendars…

…and this latest calendar fundraiser project for the Child Cancer Foundation is no exception. Fantastic imagery and an excellently finished product have the Child Cancer Foundation set for another worthwhile fundraising drive.

Kelly Sutherland (who initially researched the costings for this project) found The Production House online and simply requested a quote for their Calendars. Grant Upjohn (Christchurch Branch Chairman) and Penny Nichols (Photographer) then met with the TPH office to clarify the quote.

“We had sourced pricing from all around NZ – which initially concerned us. TPH’s pricing was so much cheaper than all the others. But on meeting the team and seeing other samples of their work, those concerns were soon put to rest.” says Grant.

TPH were then given the go-ahead and proceeded to design / lay up the calendar with the supplied images and logos. Adele Little, Production Coordinator for TPH then liased with the Foundations Head Office in Auckland to ensure branding and colour consistency, and coordinated ‘sign off’ with all parties involved. Adele comments, “The result is one of the most heart- warming calendars I’ve seen yet.”

Grant said the whole production process had been very smooth. “We’re really impressed with the whole service from day one with the TPH team. And the final result… we were over the moon with!”

The calendars are on sale from October 2013. All money raised enables the Canterbury Branch of the Child Cancer Foundation to provide on-going support to children and families affected by childhood cancer. Please support this worthwhile cause by ordering yours (only $20) by emailing childcancercalendar@gmail.com

clipboard_hubbards_blog

An Ode to Your Spellchecker…

I love Hubbards cereal – truly a great NZ breakfast cereal. I also love their wee A4 folded to A5 printed “clipboard” flyer that they include inside their cereal boxes. Their latest included a wee gem of a poem, about spellcheckers – that small piece of software found in virtually all our computer and smartphone interactions. Dick Hubbard reminisces about how he first practiced his “handwriting at school on a ‘slate’ with a slate pencil. Then it was a lead pencil. Then it was a nib pen with ink from inkwells… then there was a new invention out in the shops called a ‘ballpoint pen’. They were banned at his school because it was felt they would corrupt good writing! I wonder wat thy thnk abt txt.

He goes on to share this Ode to Spellcheckers that had been sent in by Val D. Enjoy!

Eye halve a spelling chequer,
It came with my pea sea,
It plainly marques four my revue,
Miss steaks eye kin not sea.

Eye strike a key and type a word,
And weight four it two say,
Weather eye am wrong oar write,
It shows me straight a weigh.

As soon as a mist ache is maid,
It nose bee four two long,
And eye can put the error rite,
Its rare lea ever wrong.

Eye have run this poem threw it,
Am shore your pleased two no,
Its letter perfect awl the weigh,
My chequer has told me sew!

mail_blog

90% of respondants “could not imagine living without a letterbox”

How effective is Direct Mail? A 2013 Consumer Research into consumers’ attitudes to brands’ printed marketing, has revealed that 79 per cent of consumers act on direct mail immediately, confirming the power of printed material.

The research (part of “From letterbox to inbox 2013″) also found that a greater percentage of people visited a brand’s website in response to direct mail than responded to an email. Nearly half those surveyed said they had retained printed items.

According to the findings, consumers regard direct mail and other printed communications as being essential to their overall experience of brands of which they’re customers or in which they’re interested.

Respondents also highlighted the essential role direct mail plays within their lives as consumers, with 56% saying they found printed marketing to be the “most trustworthy” of media channels.

Rachel Aldighieri, Director of Communications and Insight at the DMA commented “People continue to value direct mail and printed communications from brands, finding that it plays a seamless role within their connected worlds, offers some qualities not found in other comms and is an essential part of the overall ‘brand experience’.”

“Many people today easily could choose to conduct their lives entirely online, but they don’t. For brands to market effectively in a truly connected world, they must fully recognise the role that print comms play and will continue to play for many years to come.”

90% say that they ‘could not imagine living without a letterbox’ and one in five (20%) believe that printed communications will never be replaced entirely by digital, compared to just one in 10 (9%) of people aged 55 or older.

David Cole, MD of fast.MAP, commented, saying;

Direct mail is twice more likely to engender trust than email. Post is also seen as more memorable and authoritative, whereas email provides the ease of response and the ability to share. We can therefore see how direct mail can then lay the foundation to make the role of email as a tool for response work much harder.”

*The findings were part of From letterbox to inbox 2013, an attitudinal print tracking study of 1,232 UK adults conducted by the Direct Marketing Association (DMA) and fast.MAP. All respondents completed an online questionnaire comprising 28 questions. For the original article visit http://dma.org.uk/news/consumer-study-reveals-%E2%80%98direct-mail-matters%E2%80%99-connected-world