Typesetting

DO’s and DON’TS of Typesetting

The correct use of typography for your project is important. It is vital to make it clearer for your audience to read and takeaway the most important parts that you want to communicate. We’ve put together some simple DO’s and DON’TS for Typesetting to give you some guidelines to stick to.

DO…

Make Body text a legible size
Body text should be between 10 and 12 point. 11 point works best when printing at 300 dpi. It makes little point in choosing the ‘perfect” font for your promotional material if the print is so small that nobody can read it, except with a magnifying glass!

Watch your spacing
Use only one space after the end of a sentence instead of two.

Use italics instead of underlines
Don’t underline anything, not even headlines or subheadings. Underlines cause a separation between the text that belongs together.

Be consistent
Use the same typeface in the same size and with the same leading for all of your body copy throughout your project.

Tweak your leading
When adjusting your leading (the line spacing), ideally add 1 or 2 points to the type size. Say if you’re using 10 point type, use 12 point leading. Rule of thumb – never use less than that or your text will be difficult to read (unless that is what you intend for your design).

Watch the punctuation and line flow
You may have a great font – and at an appropriate size – but if it has hyphenation or uneven spacing – it’s not going to be enjoyed by the reader. Make sure to re-read everything and change it why necessary.

Choose the required font size
If your reader glances at the advertisement, brochure or packaging – what do you want them to read first? Determine what the hierarchy of your project is by choosing the most important elements and make sure they have more impact through sizing, bolding or use of an alternative font.

DON’T

Overuse of Fancy Fonts
Script or fancy fonts with lots of tail flicks are just hard to read for Body text. Don’t do it – unless you’re wanting to strain your readers eyes.

Use Comic-sans
This is the font you use when you’re maybe sending a note to your craft group – but that’s where it ends. There are plenty of other handwritten style fonts that work much better. For that matter, stay away from Papyrus too!

Make your text harder to read
Avoid using all caps, italics, or bold for long blocks of text. These are more difficult to read.

Use all of your fun fonts at once
Less is more. Some of the most powerful pieces of design or advertising literature use one or two fonts only. Remember that, and you’re on the right track to clean, effective design.

We’d love to hear if you have any more DO’s and DON’TS of your own. Remember these are a guide, and as always, once you know the rules then you can definitely break them if your design calls for it!

WinterCreativity

8 ways to spark creativity this winter

Don’t let your creativity go cold this winter, we’ve put together some ideas to spark them into gear!

1. Learn Something New
Have you always wanted to learn the guitar, enrol in a cooking class or take up yoga? Besides having more indoor time than in other seasons of the year, learning new things stimulates the winter brain and an active brain is a creative brain.

2. Get Cultured
Stimulates those creative thoughts by enjoying the work of other creative people. Winter is a great time to watch a production, visit a museum or take in an art exhibition. Even go to a concert, except stretch yourself a little and see someone new or a genre you don’t always listen to.

3. Get Active
There really is something to the old adage, sound body, sound mind. Exercise releases endorphins that instantly make you feel better and can stimulate your mind. So rug up and hit the pavement for a run or walk, or even try your local indoor pool on those cold days. Clearing your head could make way for those creative ideas.

4. Get Your Social On
And no that doesn’t mean Twitter, Facebook, Instagram, Snapchat etc. We’re talking actual social activity. You know – with real human beings? You don’t need to hit every Saturday night party or spend weeknights at the pub. A coffee or two a week with a good friend or a work colleague should be enough to keep your brain open to new ideas and get that creativity flowing.

5. Tidy Up
Why wait until Spring for that workspace cleanup? Mess is stress and may be cluttering those creative thoughts. So take 5, or 25, and clean up your workspace, it may make all the difference.

6. Get Outside
We know it’s freezing outside, but perhaps your best ideas might happen when you’re walking around in the fresh air. It’s said when things are moving around us, our brain responds with ideas and creativity. Whether that’s true or not, when you’re stuck for creativity, get outdoors and get amongst it all.

7. Read More
Winter is the perfect time to snuggle up with a good book and a cuppa and spend some time being transported to a creative place. Whether it’s fiction that does the trick or taking some inspiration from a design related book, a good read can’t be beat!

8. Accept The Down Time
In whatever creative field you work in, there has to be some downtime. Creative blocks are guaranteed if you don’t give yourself some time to breathe. So if all else fails, accept the time off, you can’t force creativity. You never know, you may get that lightbulb moment when you least expect it!