It has to be said that custom Presentation Folders (with a business card) makes a company, as clothes makes a man (or woman). That said, some will no doubt argue that neither applies (clothes or presentation folders), but in both cases the 3 second impression rule applies – and that impression can be difficult to reverse.
So, why would you consider printing custom presentation folders?
In my experience, If you’re dealing B2B or B2C and you’re wanting to give additional information to prospective clients then a corporate presentation folder will be what separates you from your competitors. Yes, it makes sense to have the material on a website but at an expo, conference or meeting proposal, you’re going to have some information that you want them to physically touch – we have 5 senses, and research has shown that engaging as many of those senses (in a positive manner) will lead to a higher retention rate.
Custom presentation folders including online offerings come in various sizes and shapes. We have various presentation folder design templates that you can chose from, as well as A4 & A5 blank presentation folders for NZ businesses. At the end of the day, you want something that transports well and shows off the company in a fitting manner. Tatty paper tells me you’re an ‘at home’ business or you just son’t value your product or service – and at the same time cheap presentation folders for NZ companies will not help either.
Do Custom Presentation Folders need to have Business Card slots?
Presentation Folders do not need to be expensive, in fact, some of our cheap presentation folder options are ideal for certain businesses, but they all need to communicate a clean and professional image… and they do need to have a slot to hold your business card. Even in today’s smartphone society, many people still use business cards as a tactile way of handing out their details. The great thing about some of the TPH Presentation Folders is that we offer both landscape and portrait slot options for holding a business card. This way your details are up the normal way regardless of the style of your business card. Thankfully we are one of NZ’s leading suppliers of printed Business Cards to New Zealand companies.
I remember a time (not that long ago) when people thought mini cd’s or USB’s were the way to give out information. The novelty of the mini CD lasted for all of 30 secs – until you realised that they could have had all this info on a website and a cool business card with the link would have been quicker! Both the CD or USB were expensive ($5-$15) per unit depending on the data loaded and – in all honesty – if the USB was not branded with your contact details – the info contained on the USB would normally be deleted or reformatted so that you had a clean USB for yourself. Thank you company (who was it again?) for the USB.
Where to use printed Custom Presentation Folders?
It’s interesting to note that Presentation Folders in Auckland, Wellington and Christchurch (the main centres ) appear to be more common per head of population than the smaller towns / communities, especially the further South you go. I guess that’s because you’re more likely to do business with the person because you know them or know of their reputation (small town – ‘Cheers’ philosophy – where everyone knows your name) than in the larger main centres where decisions are made primarily on knowledge of the product or service, and less on the person that is doing the selling.
If you’re presenting or showing at a conference, trade show, workshop, seminar or expo then you will ideally be handing out key material in a branded presentation folder to hot prospects. Not just anyone – but those that you have qualified as being interested and looking at making a decision within a specified time. For those that are not hot prospects, then a business card or simple brochure will do. At TPH we send courier out sample packs of our work within a TPH full colour printed presentation folder. Folders keep the contents together and keeps our samples looking fresh and new for when clients want to see our print work (if you’ve ever couriered anything you’ll know they don’t use white gloves and cotton wool to handle your packages!)
What type of Presentation Folder found Online is Best?
One white presentation folder style doesn’t fit all – so for this reason we have a number of options that cater for various needs.
If you’re only needing 50 – 250 folders then our digital custom presentation folder range is cheaper (and best value for short runs) with a reasonably quick 3-5 working day turnaround. You can order these at http://bit.ly/digi_folders
Our standard and most popular style is the single pocket, self assemble presentation folder. Printed Full Colour on one or both sides with the option of laminating is ideal for runs of 500 – 1000 printed folders. These are available at http://bit.ly/aq_coated_folders
Check out the video on how simple it is to assemble our presentation folders. http://youtu.be/gbC6iAH6lnw
A5 Presentation Folders NZ are also a popular option, and more compact for taking with you to give out at expos, conferences etc. You can purchase blank presentation folders nz, white presentation folders nz and custom printed presentation folders that are already pre-assembled or use a glued pocket. This is ideal if you are short on time and do not want to be folding them up yourself. The downside, however, is that storage of assembled presentation folders can take up to 5 times the storage space needed just for folders supplied flat and unassembled. SO if you’re short on space, unassembled folders are best from a space and cost saving point of view.
Depending on how much material you’re wanting to hold in the presentation folder will depend on whether you require;
1. Single pocket – ideal for up to 12 sheets of 80gsm copy paper
2. Single pocket with gutter pocket and spine – depends on the depth of your pocket gutter. As a general rule, a 3mm pocket can fit 25 sheets of A4 80gsm.
3. Double pocket - ideal for up to 24 sheets of 80gsm copy paper
4. Double pocket with gutter pockets and spine – see point 2 and then double it.
Size wise, we have a variety of styles and sizes to fit A4 or A5 material. Need templates or ideas, simply contact one of the team on 0800 533 677 or email email@example.com
For a full range of quality Custom Presentation Folders in NZ visit; http://www.tph.co.nz/products/presentation+folders/