When people are wanting business cards, the choice of business cards available (and who to get them from) can be quite daunting. Which business card is right for my business? What is the right sort of stock? Why does the cost seem to vary so much? What about these cheap business cards online that I see advertised? Should I have printed information on the back of the card? Is it worth paying a little bit extra to get my business cards laminated?
Having been involved with providing business cards throughout New Zealand for nearly twenty years, I’ve written down some suggestions which I hope will help with the decision making process. Searching NZ Business Cards will reveal a range of suppliers of business cards around NZ. Whether you’re looking for “business cards online”, “business cards nz” or even locally with “business cards auckland” etc. the list of printers will be long and varied.
Some companies will only supply digital business cards. These are fine for short runs of up to 500 and usually relatively quick to turnaround. The downside includes the limitation of stock thickness and whether you’re wanting extras such as foiled or embossed cards. Because digital print can move slightly from sheet to sheet – it is a lot harder to get a foil, diecut or emboss finish in the exact place each time on a digital card.
Other companies will offer business cards that are printed using commercial offset presses. This will normally allow a far wider and thicker range stock to go through the machine, resulting in a heavier, solid card on a variety of stocks that won’t dog-ear in your pocket or wallet as easily. But at the same time it does mean that you’ve had to wait a few days longer than the digital option and you’re likely to pay more for these cards, especially if they are being printed on their own (ie. not in conjunction with any other business cards). These cards are more suited to extra finishes such as foil or embossing and will more likely result in a higher quality premium finish. Ideal for those specialty stock runs where you are not limited to the stock weight or texture of the board, in comparison to digital work. Also best for companies that have specific Pantone colours that they wish to stick with.
A third option will be companies that offer “gang printing” or “group printed” business cards. Although these companies may not say that their cards are printed together with other print runs, they can often result in a high quality offset print run, turned around in 2-3 days and at less than half the cost of a standard commercial offset business card. Cards will normally be limited to a choice of 2-3 specific stocks with the option of uncoated, matt or gloss laminate (either on one or both sides). These cards will be printed using a CMYK process and are not designed to be Pantone Colour accurate. These cards will not normally allow for additional finishes either…
…unless you’re using The Production House.
At http://www.tph.co.nz/ we offer all three options for printing business cards. In fact, we probably have the largest range of business card on offer in NZ. Whats-more, we have additional options of spot silver, foil, embossing die-cutting and hole drilling as part of our group printed product range. So whether you’re wanting a thick and chunky business card for under $100, or you’re needing some quick business cards, or you want a top end look and feel with the extras, I would suggest checking out what http://www.tph.co.nz/ has to offer.
And here’s a few additional points to consider…
• If you write estimates or notes on the back of your business card then look at getting a card that is laminated only on the front.
• If you have a bright colourful image on the front, then a gloss laminated business card will make the colours more bold and punchy – whereas a matt laminate will soften the colours and look of the image.
• If you’re a builder, truckie or someone who usually has dirt on your hands, then a double sided laminated card is probably best for you. This way any fingerprint marks will be easily wiped off – where a single sided laminated card will hold the finger prints… and a dbl sided laminated card is also stronger and less likely to dog-ear.
• A touch of foil or a simple rounded corner will make your card a lot more attractive and memorable, especially if you’re in the design or higher end market.
A free sample swatch of all the core business cards (including one mentioned above) can be requested from - http://www.tph.co.nz/products/free+samples/product1577/free+business+card+sample+swatches/
There is also a range of online printing templates for you to simply drop your design on to.
So the next time you’re searching online for NZ printers or NZ printing companies, make sure you check out what sort of printer they are and whether their print options are limited or they can offer you an adequate range of printing options.
Article by Nigel Matthews.