Digital Printing

THE BENEFITS OF DIGITAL PRINTING

This month we are putting the spotlight on digital printing. Within the last few years, technical advancements in digital printing has seen the quality and control of digitally printed jobs stand toe to toe with the traditional offset printed projects.

In the past when choosing to digitally print your project as apposed to offset print, you would be controlled by limitations such as paper stocks and thickness, quality on the printed image, cost, size of the worksheet and the inability to apply finishing processes to the printed piece. All of these, and more, are now diminished with today’s digital print technology.

Of course there are benefits limitations to both print processes, and thankfully our knowledgeable staff at TPH can help guide you to which best suits your needs. For example, for high volume jobs offset printing will make your unit cost more effective. The larger sheet sizes allow us to ‘gang’ up many jobs, but this is nothing new really. At a later date we will walk you through more benefits of offset printing. For now however, we’d like to put a spotlight on digital print and its benefits. It may give you more of an insight into digital printing and help guide you which process is best for your next job.

Short turnaround times
The digital print process has an extremely quick setup time. Jobs can be approved and printing in a matter of minutes or hours as opposed to offset printing which takes time to imposed jobs, produce printing plates and allow for the printing press setup time. It is the answer for urgent projects with short turnaround times.

New Increased Sheet Size
Recent advances in technology allow us to now print on an oversized sheet measuring 330mm x 660mm. This allows us to now digitally print A4 landscape covers, 3 panel A4 portrait brochures and short run presentation folders, to name a few. What would have previously been forced to be offset printed can now be affordably done in low quantities, with the same high quality finish.

Personalised Printing
Variable Data Printing is a form of customisable digital printing. Customised marketing collateral is now easily achievable and often now expected to achieve results. Using information from a database, text and graphics can be changed on each piece without stopping or slowing down the digital press.

Cheaper Low Volume Printing
Digital printing provides lower per unit costs for small print runs. Minimal setup and run costs allow for this.

Envelope Printing
Digitally printed envelopes are now achievable. Perfect for weddings, corporate events and mail-out campaigns. Previously the setup costs of offset printing limited envelope printing to larger runs to be cost effective, now digital print technology makes small envelope print runs viable.

Quality Short Run Books Now Achievable
High-quality, low-quantity books are now achievable through digital printing. Whether they are stapled or perfect bound, small runs of publications can now be produced in a cost-effective way, in a fraction of the time, to the exact quantity you need.

Check out some of the following digital print products we can offer you; business cards, banners, brochures, calendars, flyers, posters, presentation folders, rackcards and stickers to name a few.
If you have any questions about which printing process would best suit your project email us at orders@tph.co.nz or drop us a line at 0800 533 677.